Market stall

Joined-up marketing

How to reach your target audience and close the sale

If getting direct bookings at an affordable price is important to you, being in the places where potential customers are looking, and offering an appealing product at the right price, is vital.

With over 20 years' experience of marketing holiday accommodation, we know what works and, perhaps more importantly, what doesn't. We can help you avoid pitfalls – for instance 'free to list' advertising which costs a small fortune in commission, and agencies which charge you to use your own property.

Our knowledgeable, best-practice approach helps you get it right first time, avoiding costly and time-consuming experimentation.

Our approach

From the outset, a strategy based around high quality content will inevitably out-perform low quality content, so that's the initial element we put in place.

After this, ensuring your offer has appeal to your target market is likely to yield better results than otherwise. This is about making sure the property ticks all the boxes for the customers you're aiming it at. It varies from property to property, and could entail changes to how you've done things previously, but nothing that will break the bank.

Where your property is found on the web is key to your traffic volume and response levels. Page views don't necessarily translate into enquiries or bookings, so being found in the right places, and for the right reasons, makes a substantial difference to the results that your marketing generates. Making the right choices makes a difference. We can help you evaluate the options before you commit budget.

Sustainability

Staying power is at the heart of our marketing approach. It's all very well getting a flurry of bookings after the initial launch, but most owners are in this for the long term and need bookings ongoing.

Diversification helps avoid possible overnight drop-offs in response which could result from search engine algorithm changes, reduction in traffic from listing sites you rely on, and various other factors which are beyond your control.

Affordability is part of the picture too. Marketing which requires substantial ongoing spend may not be sustainable. There are straightforward ways owners can take more control and, of course, this is cheaper than paying others to do it for you.

Want to know more?

We can get your marketing off to a flying start, and then hand over the controls to you. Getting it right first time can bring you more bookings: it's not an expense if it pays for itself.